We writers, by nature, can be introverts. When we finally beat the odds and are picked up by a publisher, then our lives change.
Sure, we have weathered rejection by agents and publishers, sometimes for years, but now we must face the reader, the rejecting public. Now, we are rejected by venue hosts, reviewers and bookstores, who just don't appreciate our particular slant on history.
After fifteen months of pitching, I've learned what works and what doesn't for my latest book, Trapped in the Crossfire. FACE TO FACE with my readers!! Who would've imagined that, my being a septuagenarian?
Book clubs are my favorite venue, though any group hosting a speaker has been successful. Today, Amazon sales, some international, are steady. I have the luxury of choosing "what works", and thankfully, I find my greatest joy is no longer in the writing, but meeting interesting people.
General Suggestions for new authors on building readers:
* Create a 60 second pitch that captures the imagination of a potential reader.
* Understand Who your Target is so that All your marketing efforts are geared for that particular audience (thus, Return On Investment).
* Utilize Social Media Channels, Facebook, Instagram and YouTube.
* Be diligent, attend Community Market Events.
* Call on TV & Radio Stations, Podcasts to get interviews.
* Stay Consistent with getting your book out, even though rejection hurts.
* Ask for the Sale at the End of Your Book Pitch or reading/presentation.
* Believe in your WHY that it's important to get your book out.
* Find New Ways to Reach your Target Audience- No one approach works every time - Always be experimenting.